Building Brand Trust
If you're thinking about starting your own business, you're already on the right track. But there’s one thing that will set you apart from others: Trust. Whether you’re selling handmade jewelry, offering a service, or opening an online store, building trust with your customers is the secret to success. Without it, even the best products or ideas can fall flat.
Let’s break it down into easy steps you can start working on today.
1. Be Authentic – People Can Tell When You’re Real
Authenticity is key to building trust. When you share your why—why you started your business, what drives you, and the challenges you’ve faced—it helps people connect with you on a deeper level. Daniel Priestley, in Key Person of Influence, explains how business owners today aren’t just behind-the-scenes—they’re the face of their brand. By sharing your story, you become the Key Person of Influence, attracting like-minded people who resonate with your energy and values.
Seth Godin’s idea of a “tribe” also plays a big role. When you’re authentic, you draw in customers who align with your vision and purpose, building a loyal following that supports you and helps spread the word.
Tip: Share your story, your why, and your journey through your website, social media, and marketing. Let people see the real you and connect with like minded people.
2. Consistency is Everything
Trust is built over time, and consistency is a big part of that. From your social media presence to your customer service, make sure everything aligns with your brand’s voice and values. This doesn’t mean you have to be perfect, but being consistent helps people feel comfortable and confident in your business.
Tip: Keep your messaging, visuals, and tone consistent across all platforms – Instagram, your website, emails, etc. This builds recognition and reliability.
3. Deliver on Your Promises
One of the fastest ways to lose trust is by over-promising and under-delivering. If you say you're going to offer something—whether it’s fast shipping, a high-quality product, or exceptional service—make sure you follow through. Your reputation will depend on how well you can keep your promises.
Tip: Set clear expectations and communicate with customers if something is delayed or goes wrong. Honesty goes a long way.
4. Customer Reviews and Testimonials Matter
Social proof is powerful. People trust other people’s opinions, so getting reviews and testimonials from your happy customers is a game-changer. Don’t be afraid to ask for feedback, and showcase those glowing reviews on your website and social media!
Tip: Create a simple follow-up email asking for reviews after a purchase or service, and offer a small incentive like a discount on the next order to encourage feedback.
5. Provide Excellent Customer Service
One of the best ways to build trust is to provide excellent customer service. Responding quickly to inquiries, being polite, and going above and beyond can leave customers feeling valued. When people feel like they matter, they’ll keep coming back.
Tip: Try to respond to emails and messages within 24 hours, and make sure your FAQ section on your website is clear and helpful.
6. Be Transparent About Your Values
People want to support businesses that align with their values. Whether it's sustainability, a cause, or ethical practices, being clear about what you stand for is key. Successful businesses reflect the values of their audience. By sharing your why and values, you attract customers who believe in your mission, building a loyal community
Tip: Add an "About Us" page to your website where you explain your business values, your mission, and why you started.
7. Give More Than You Take
Last but not least, build trust by offering value to your customers without always expecting something in return. This could mean providing helpful resources, offering free advice, or sharing useful tips that relate to your product or industry.
Tip: Start a blog or social media posts where you share educational content or tips that help your audience, even if they aren’t buying from you yet.
Trust Is Earned, Not Rushed
Building trust takes time, and embracing patience is essential in this journey. The King of Social media, Gary Vee emphasizes that impatience can lead to poor decisions and burnout, whereas patience allows for sustainable growth and deeper connections.
Tip: Cultivate patience by setting realistic goals and understanding that meaningful relationships and trust develop gradually. This mindset will not only enhance your business's reputation but also contribute to your personal well-being
So, whether you're just starting or you’ve already launched your business, remember: Trust is the foundation of long-term success. Keep showing up, stay authentic, and your audience will trust you to deliver the goods!
