Over the past twenty years, I've led retail teams, owned and operated businesses, built marketing campaigns, worked in talent representation, created content and brand photography, and helped companies grow through sales and marketing.

Along the way, I managed teams of 30+ people, opened and ran multiple retail locations across the United States, was recognized by MAC Cosmetics' Global Brand President for top sales performance, and for the past several years a sales and marketing professional working directly with international companies across the globe.

That experience gave me something more valuable than expertise in a single industry: perspective.

I've worn a lot of hats: salesperson, manager, business owner, marketer, team leader, and problem solver.

I know what it looks like when a great product or service isn't being presented the way it deserves. When a sales process makes people hesitate instead of say yes. When a business has real strengths but they're getting lost behind unclear messaging, unnecessary complexity, or attention being spent in the wrong places.

Lavi'ah exists to provide the kind of experienced outside perspective that's hard to find when you're inside the business every day.

You are the expert in your business. I'm here to help you see what you've stopped seeing.